Rephrase.ai was a digital-avatar/synthetic-video platform that required training AI models on users' likenesses and voice to produce personalized spokesperson videos. The standalone service has been sunset following Adobe acquisition (Dec 2023); active users effectively transitioned to Adobe. Legacy ToS granted a broad license to use uploaded content to 'provide and improve the service.' No explicit opt-out from AI-model training was offered for avatar/likeness data. The rephraseai.com paraphrase tool (a different product at the same domain) claims it only uses data to provide/improve the service, but the original AI-video product's biometric data handling was never clearly explained. Data practices now governed by Adobe—rated elevated due to likeness/biometric sensitivity.

The rephraseai.com paraphrase product retains rephrased text for 90 days post-use and account data as long as account is active. For the original AI-video product (now sunset), there is no clearly communicated deletion timeline for likenesses/voice models created within the platform. Adobe's broader data retention policies likely apply to any data transitioned. No zero-data-retention commitment found.

The core risk for the original product: users uploaded their face and voice to create AI avatars—the platform's core IP was built on processing biometric data. The paraphrase tool ToS states users retain all rights and grants only a limited service license. For the AI-video product, the company needed a broad license to likenesses to generate synthetic videos. Likeness/voice models created on the platform—unclear if these were deleted post-sunset. No clear statement that generated avatar outputs are fully owned by users with commercial rights.