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SEMrush
Risk Overview
Moderate Risk
4
/10
Research
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Writing Assistant
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SEO Optimization
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Top Risks
Mandatory JAMS arbitration with class action waiver and shortened 1-year statute of limitations is the primary legal risk. Optional Gmail/Outlook mailbox integration reads email content (agentic). Shares hashed email with Facebook/LinkedIn for ad targeting. Broad sharing with resellers for their own marketing purposes.
Mitigations
Explicit no-training-on-user-input commitment in AI Terms. Strong user IP ownership. GDPR compliant with DPA and SCCs. Czech EU affiliate for European data handling. 'Do Not Sell' opt-out available. Mailbox integration is opt-in only and fully revocable.
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Highest Risk Categories
The highest-scoring risk categories identified in this assessment.
Legal Terms
Terms of Service include mandatory binding individual arbitration administered by JAMS for US users. Class action waiver explicitly included. Waiver of jury trial. One-year claim filing limitation (significantly shortened statute of limitations). Arbitration held in Delaware. This is a high-risk legal structure: mandatory arbitration + class action waiver + shortened statute of limitations.
7
/10
3rd-Party Sharing
Shares with service providers, affiliates, resellers/distributors (for their own marketing purposes), and social networking platforms (hashed email for ad targeting on Facebook/LinkedIn). Optional Gmail/Outlook mailbox integration shares email metadata and content. Uses advertising partners for interest-based ads across the web. 'Do Not Sell or Share My Personal Information' link in footer.
5
/10
Data Retention
Retains data 'as long as reasonably necessary' including for 'maintaining business and financial records.' No specific post-deletion timeline stated. After retention period, data is 'anonymized or deleted.' No zero-data-retention commitment. Mailbox integration data deleted upon revocation. Moderate retention risk given large data scope.
5
/10
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Updated July 2026 • AI-assisted research • Reviewed by Verax • Report an issue
Reference Documentation
Official documentation and policies referenced as part of this assessment.
Terms of Service
https://www.semrush.com/company/legal/terms-of-service/
Privacy Policy
https://www.semrush.com/company/legal/privacy-policy/
End User License Agreement (EULA)
https://www.semrush.com/company/legal/semrush-artificial-intelligence-services-terms/