NEWS
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Synthesia
Synthesia
 
Risk Overview
Minimal Risk
2.9
/10
Video Generation
·
Avatar Generation
·
Top Risks

Biometric data (face geometry, voiceprints) processing for avatar creation is the primary risk — falls under BIPA, GDPR special categories. Deepfake/impersonation potential despite consent verification controls. UK CLOUD Act exposure (post-Brexit UK shares intelligence with Five Eyes).

Mitigations

Explicit consent required for biometric data processing; biometric data permanently destroyed after use. Content Integrity Policy and Acceptable Use Policy address misuse. Studio Avatar feature available without biometric extraction. SOC 2 Type II + ISO 27001 + ISO 42001 certifications provide strong security assurance.

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Highest Risk Categories

The highest-scoring risk categories identified in this assessment.

Data Retention

Customer Data retained per customer instructions. Biometric data retained only as long as avatar is active on platform, then permanently destroyed. 'Other Information' retained as long as necessary for legitimate business interests after account deletion. No defined maximum cap post-deletion, but biometric data handling is strong.
4
/10

Legal Terms

Governed by English law (UK entity). No mandatory arbitration clause found in publicly available terms — disputes go to English courts. Liability cap exists (standard SaaS). No class-action waiver found. Relatively favorable legal posture for enterprise customers.
4
/10

3rd-Party Sharing

Sharing limited to: affiliated companies, service providers (payment, IT, auditors), regulators/law enforcement when required, and business transfer scenarios. No ad-network sharing or data sales. Biometric data explicitly not sold or profited from. Standard B2B data processor posture.
3
/10

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Updated July 2026 • AI-assisted research • Reviewed by Verax • Report an issue

Reference Documentation

Official documentation and policies referenced as part of this assessment.